NuraTrue Pro wireless earbuds beat AirPods to deliver CD-quality lossless audio

Australian audio specialist Nura has announced a next-level wireless earbud with the NuraTrue Pro ($ 329) – the first to support Qualcomm’s aptX Lossless Audio codec.

Fact: more audio data results in better sound quality. So, the arrival of the NuraTrue Pro with the ability to deliver uncompressed, bit-perfect CD-quality audio is likely to be sitting rather uncomfortably with plenty of wireless headphone makers right now still using compressed wireless SBC, AAC, and standard aptX audio tech , especially Apple. The Cupertino giant is rumored to be introducing its own lossless audio codec on next-gen AirPods Pro that would allow the earbuds to playback music at a higher quality via compatible devices, but thus far that hasn’t materialized.

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